BEHIND the PROCESS...
Breaking down what it looks like to work with Marc.
CLIENT: Imaginary (made up!)
ROLE: Character/Creature Design

CASE STUDY 1
Concept - Repeatable Strategy

keep it
BRIEF!
Remixed & Reimagined, retelling of the cult classic horror film "creature from the Black Lagoon" set in a futuristic setting, where the creature inhabits a PLANET not a lagoon.
Requirements:
Creature has to be a fresh take on the original design but instantly readable as the creature, without needing context or explanation. Has to be simple, iconic and memorable.
Final design should work for feature film.
DELIVERABLES:
Final Character Design
Design Explorations
Research & Development
RESEARCH
Informed - Creative Ingredients



PROCESS
Executed - Design Formula




CASE STUDY 2
Illustration - Repeatable Strategy